Apr 10, 2015 Sales, Aftermarket, Dealership
According to an article on 24/7 Wall Street: "The American auto industry was pummeled during the recession. Since then, car sales have recovered gradually. More than 1.5 million cars and light trucks were sold in March, up slightly from a year ago. While people are buying cars again, the demand for certain vehicles each year is remarkably low. According to data provided by Kelley Blue Book, a vehicle sold in the United States last year spent about 71 days on average on a dealer’s lot before it was sold. Some car models took less than 15 days to sell on average, while vehicles at the other end of the spectrum took an average of more than four months to sell."
The article continues: "To identify the cars no one wants to buy, 24/7 Wall St. reviewed the highest average number of days car models spent on dealers’ lots before they were sold in 2014 from Kelley Blue Book (KBB). KBB also provided average turnover times from previous years in addition to unit sales figures by make. The manufacturers’ suggested retail price (MSRP) data are from their websites and refer to the newest model year. We also relied on car reviews from J.D. Power and Consumer Reports. Additional sales figures are from The Wall Street Journal."
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