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Best Of The Web : Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

Jul 27, 2015 Marketing, FaceBook, bestoftheweb, Aftermarket


According to AutomotiveNews.com: "Consumers are bombarded with the most digital car ads in the month before purchasing a vehicle even though many have already narrowed their choices down to one or two models by then, according to a new Facebook-commissioned study by Ipsos MediaCT. Facebook says the finding shows that automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle."

The article continues: "Automakers have a lot of ground to work with considering that U.S. Facebook users spent around 40 minutes each day on the social network in the second quarter of 2014. Considerable time is being burned on photo and video app Instagram, as well, which is steadily rolling out targeting capabilities that brands such as GMC are taking advantage of. People spent around 21 minutes a day on the Facebook-owned app during the third quarter of 2014."

Read the full article here

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