Aug 22, 2016 3M, SANTACO, taxi, RoadSafety,
3M has confirmed its partnership with government and the South African National Taxi Council (SANTACO) at the launch of the 3M Taxi Safety Campaign.
The Gauteng-based campaign commenced in mid August and will see the partners extensively involved in the road safety campaign. The programme aims to increase visibility by assisting road users to react in time to road hazards - especially in low light conditions.
Friedah Skhosana, the marketing manager at 3M Traffic Safety Division has been pleased by the reception from taxi owners and drivers, as well as the leaders within these taxi ranks. “The role of 3M and SANTACO in this initiative is to ensure responsible engagement with the industry, whilst raising awareness of road accidents and highlighting the negative effects of not adhering to Government commercial vehicle regulations. In addition, we hope that this kind of industry education will save as many lives as possible, especially since the Festive Season and busy road travel are soon approaching once again.”
3M’s partnership with SANTACO will see training programmes for Queue Marshals take place once the campaign gets under way in the various taxi ranks. Zweli Mtuze, the spokesman of SANTACO says 3M has always been “fantastic partner” and friend of the South African Taxi Industry.
“3M has always assisted the taxi industry to be in line with commercial vehicle regulation and the saving of lives by supplying the industry with the correct and stipulated high visibility tape as well as educating our drivers and owners through sound and sustainable partnerships,” explains Mtuze.
Mtuze concluded: “Currently, the focus is on Gauteng based taxi ranks due to logistical reasons. However, we do have ambitions to roll out the 3M Taxi Safety Campaign to other parts of the country and we will appreciate support from all our stakeholders to make this dream a reality.”
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