Dec 08, 2016 Refinish, BodyShop, AutomotivePaint, coatings, Axalta,
Axalta Coating Systems has released its Global Automotive 2016 Colour Popularity Report, which confirms a continued global preeminence by white, while hints of colourful hues enliven traditional neutral colors to bring color back into the mainstream.
“We are seeing a clear preference for the neutral shades, but there is a catch,” explains Nancy Lockhart, Axalta’s Colour Marketing Manager. “We are seeing colourful hues being added to these neutrals to create eye-catching tones. Watch for tints and effects to add depth and beauty to these neutrals in the future.”
Regional highlights from Axalta’s 2016 Colour Popularity Report include:
According to Elke Dirks, Automotive OEM Colour Designer for Axalta’s Europe, Middle East and Africa region, Axalta uses the color popularity data to assist customers in decision making. “Our trend reporting enables Axalta to be nimble as we work with automakers on future colors,” she said. “Understanding consumer preferences and trends provides insights that help us forecast where consumer choices may be heading in the years to come.”
“Consumer appreciation of color nuances such as the differences between solid and pearlescent white across Asia reflects the subtle differences among consumer preferences,” added Annie You, Axalta OEM Colour Designer based in China. “Awareness of these differences provides a constant reminder that we need to continually review our color palette to keep pace with discerning car buyers and with the automakers who rely on Axalta for color choices.”
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