May 16, 2022 BFGoodrich Tyres, Trail-Terrain T/A Tyre, Marcus Baffoe-Bonnie, Michelin Sub-Saharan Africa
BF Goodrich Tyres launches Trail-Terrain T/A Tyre in South Africa
BFGoodrich® is launching the BF Goodrich® Trail-Terrain T/A® tyre in South Africa.
Marcus Baffoe-Bonnie, Vice President & Managing Director, Michelin Sub-Saharan Africa said, “Over the past decade, growth in outdoor recreation has led to significant demand for AWD-equipped CUVs, SUVs and trucks. Vehicle manufacturers and consumers are demanding vehicles that give them light off-pavement capability while still maintaining fuel economy. The BF Goodrich Trail-Terrain T/A tyre fills that void in our current portfolio and is purposely built for these consumers who want on-road-focused performances with light off-pavement adventure capability.”
The Trail-Terrain T/A tyre is designed to resist chipping and tearing in occasional gravel road usage. The serrated shoulder design is optimized for soft-soil traction in light off-pavement situations without compromising road noise. It also continues to provide traction long after the mercury drops. The full-depth 3D sipes are engineered to create plenty of power and grip over the full life of the tyre.
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