Apr 08, 2021 EV's, Electric Vehicles, ICE, Nissan, Arnaud Charpentier, Nissan AMIEO, Nissan LEAF
70% of drivers in Europe would consider an electric vehicle
When asked if they would consider buying an electric vehicle as their next car, 70%1 of European drivers say they would.
The most popular reason for drivers considering the change is the environmental benefits offered by a zero-emissions vehicle (49%1). The pan-European survey is Nissan’s most comprehensive investigation into the driving habits and charging experience of EV drivers to date. Dispelling many of the myths currently preventing drivers from making the switch, the research demonstrates there are good reasons to change to an EV.
In order to understand what motivates or prevents drivers to switch to electric mobility, Nissan surveyed 7,000 motorists across Europe, split evenly between EV and ICE (internal combustion engine) motorists. The pan-European survey1 is Nissan’s most comprehensive investigation into the driving habits of EV drivers to date. Initial findings released today, uncovered that EV driver satisfaction is promisingly high, with 89%1 of EV drivers saying the switch to EV was the right decision. 74%1 feel more relaxed and 77%1 find it smoother to drive than an ICE vehicle. With 97%1 of EV drivers finding the transition from ICE to EV “as expected” or “easier”, it portrays a promising prospect for those willing to embark on their electrification journey.
Furthermore, the majority (70%1) of motorists admit the range autonomy of their EV is better than expected before purchase. This counteracts the 58%1 of ICE owners who are not considering an EV because they believe they offer low driving range and demonstrates the reality that owning an electric vehicle is highly positive. “With this new research, we’re seeing first-hand that European drivers are embracing electrification. Just as they are continuing to explore what electric vehicles have to offer, we are committed to showing them the vast benefits of electric mobility and how easy actually it is to make the switch,” said Arnaud Charpentier, Region Vice President, Product Strategy and Pricing, Nissan AMIEO. “From low running costs to surprising performance, electric cars like the Nissan LEAF have transformed the everyday driving experience for the better”
Despite a contrast emerging among the EV motorists and ICE drivers, the importance of sustainability remains clear across the board – nearly 85%1 of all drivers surveyed place value on being environmentally friendly. The survey portrays electric driving as enjoyable and desirable; 89%1 of European EV drivers are happy with their experience and 78%1 agree it is better than expected. In addition, over one third (34%1) of EV drivers made the decision to switch thanks to the advanced technology offering in electric cars, demonstrating the key role these features play in enhancing enjoyment behind the wheel. Almost one third (31%1) of ICE drivers considering an EV also confirm the advanced technology is tempting them to convert, making its role in the electric revolution more prominent than ever.
The prospect of low running costs is tempting 31%1 of ICE drivers who are considering the switch to an EV. Reassuringly, after having made the switch 83%1 of EV drivers admit their EV has lower running costs than expected. To allow all drivers, including ICE drivers, the potential savings of switching to electric, Nissan is launching a new online fuel saving calculator, for customers to calculate how much switching to a LEAF could save them over time. By selecting the relevant powertrain, price of fuel and electricity you can simulate the potential savings of switching to a fully EV.
With many motorists open to taking the first step towards electrified driving, Nissan wanted to spotlight LEAF owners, providing the opportunity for them to share first-hand the many benefits of EV driving. Launching a collection of testimonials, the My Life with a Nissan LEAF video series highlights unique owners’ stories which underscore the electric mobility benefits.
Apr 23, 2025 0
Apr 22, 2025 0
Apr 18, 2025 0