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Autopromotec hosts announcement of major European aftermarket event alliance

May 25, 2017 Autopromotec, AutomotiveAftermarket, Parts, CarParts, AutomotiveMaintenance, VehicleRepair, Automechanika, AICA


Day two of the Autopromotec 2017 show saw Automechanika and AICA announce a cooperative alliance between the two companies, presenting the largest shows directed at the aftermarket industries in Europe and around the world.

Italy's position as a leader in the development of ever changing technologies required for the modern automotive industry, has led to a number of global equipment companies establishing themselves in the country. Advanced technology includes systems presented at previous shows aimed at automatically harvesting data from vehicles, especially to be able to combat fraud and build better information systems.

Connectivity remains one of the highlights of the shows with visitors seeking to experience the latest technological offerings in a hands on demonstration environment.

Michael Johannes explained that the 16 events that make up Messe Frankfurt platform for the automotive aftermarket means that Italian companies can benefit from the association and access to new markets that the Automechankca presence can enable.

Michael Johannes expressed his excitement about the alliance for strengthening the integration of the Automechanika brand within the Italian market. "These Italian companies are an important part of our clients who exhibit in Frankfurt and by cooperating with AICA we hope to improve support for this important group of our clients" he said.

Johannesburg and Shanghai are upcoming events that will maintain the cooperation and will benefit companies from joint marketing activities. "The members, the associations, Automechanika shows and the visitors will all benefit from this new alliance and these events can promote access to vibrant markets in Africa and China," said Johannes.

He continued: "It's about cooperation and the realization that European companies and platforms need to work together to present their products to a global market. This is in order to build relationships with prospective and existing customers". According to Johannes it is these "platforms" that can assist in ensuring competitiveness for European technologies, companies and countries.


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