Dec 02, 2025 Aware.org, #Shiy’imoto, Mokebe Thulo,
Aware.org launches #Shiy’imoto to curb road deaths over the festive season
With South Africa heading into its busiest travel period, Aware.org is calling for urgent behaviour change on the roads through its new campaign #Shiy’imoto, which urges motorists to “leave the car behind” when drinking this festive season.
The warning comes against sobering national data. During the 2024/2025 festive period, South Africa recorded 1,502 road fatalities, a 5,3% increase on the previous year. Research shows that 87% of road accidents involved speeding, fatigue, and alcohol use, while police arrested more than 3,840 motorists for driving under the influence. “These numbers aren’t statistics, they’re shattered families and often irreversibly altered lives,” says Mokebe Thulo, CEO of Aware.org. “If this resonates even a little bit with your sense of humanity, don’t get behind the wheel when you’ve been drinking. Parking your car can save lives, it’s that simple.”
#Shiy’imoto taps into South Africans’ deep emotional connection to their cars. In Mzansi, vehicles are a symbol of pride, success, and security, and in a country historically constrained by limited and safe public transport, they are also a lifeline. “We know how quickly an afternoon braai can turn festive with guests leaving late into the night,” Thulo adds. “We’re not here to judge. We’re here to remind South Africans that a good time shouldn’t have to put your life at risk. If you’ve had a drink, leave the car behind, and take an e-hailing ride, stay the night, or plan ahead and designate a sober driver – these are just some available options.”
The festive season is in full swing, and enforcement agencies will increase roadblocks, breathalyser screenings, and high visibility patrols across national and regional routes. Aware.org warns that while officers are doing their part, lasting change depends on drivers being responsible before their first drink. “#Shiy’imoto is about behaviour shift, not blame,” says Thulo. We want South Africans to enjoy themselves in peace and still arrive home safely. Responsible choices don’t limit your fun; they protect your future.”
AWARE.org is urging South Africans to:
• Plan transport before going out
• Use e-hailing services
• Appoint a trusted sober driver
• Look out for friends and family who may be at risk
• Don’t mix alcohol with long-distance (or any other) driving
As the festive season ramps up, Aware.org is urging the public to help reduce the toll on South African roads and ensure 2025 doesn’t repeat the tragedies of the past. “The greatest reward this December isn’t the celebration, it’s getting home safely,” Thulo concludes.
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