Nov 14, 2025 AWARE.org, Impact Celebration and 2026 Strategy Preview, Mokebe Thulo,
AWARE.org unveils bold vision for 2026
AWARE.org hosted its Impact Celebration and 2026 Strategy Preview, showcasing a year of measurable progress in transforming how South Africa approaches alcohol consumption, while unveiling an ambitious roadmap to accelerate alcohol-harm reduction initiatives.
“This year has proven that when we work together with shared purpose, we create lasting change,” said Mokebe Thulo, CEO of AWARE.org. “In the past year, we have made significant strides in advancing our mission to reduce alcohol-related harm through evidence-based, collaborative action. We strengthened partnerships with key government entities, including the Nelson Mandela Bay Municipality, Gauteng Department of Transport, Gauteng Liquor Board, and Eastern Cape Department of Social Development.”
Up to the third quarter of 2025, the organisation’s programmes reached over 112,000 learners and 14,500 parents through underage drinking interventions, supported 3,456 roadblocks resulting in 6,145 DUI arrests, and directly engaged more than 3,400 women through Sober Pregnancies initiatives.
Delivering her keynote address, Deputy Minister of Women, Youth, Children and Persons with Disabilities, Mmapaseka Steve Letsike, commended AWARE.org’s holistic approach to prevention and empowerment, highlighting its contribution to government efforts to protect vulnerable groups, empower youth, and promote inclusion. “The work we do is part of our moral compass. We must look at the care we show our fellow citizens and how that care is anchored in work we do and the kind of impact we can create.”
She continued, “If tonight teaches us anything, it is that real impact happens when communities, businesses, and government work together. From classrooms to media to road safety checkpoints and antenatal wards, our efforts are connected by a common thread, the pursuit of safety and dignity for all,” said Deputy Minister Letsike.
AWARE.org Chairperson Jordi Borrut-Bel reflected on the measurable progress made across the organisation’s core pillars and outlined the direction for 2026. “Across our three pillars the story is the same. When people and institutions work together, behaviour changes, communities improve and lives get better. Tonight is not just about numbers it's about celebrating the lives we touch,” she said.
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