Apr 13, 2017 BASF, Automotive Coatings, Business, Automotve Aftermarket
BASF and Landa Labs recently announced their strategic long-term partnership at the European Coatings Show (ECS) in Nuremberg, Germany. Under this exclusive agreement, BASF will employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments, which are marketed under the Colors & Effects brand. The company explains that the groundbreaking development will offer unprecedented color depth while significantly simplifying the production of automotive coatings.
“We are very excited to partner with Landa in this cutting-edge venture,” said Alexander Haunschild, senior vice president, pigments, BASF. “This long-term collaboration demonstrates our commitment to differentiate our customers’ business by bringing new technology to demanding markets.”
The Landa nano-pigment technology – originally developed for the printing industry – allows BASF to introduce a new generation of Colors & Effects pigments with the highest quality consistency for the final automotive coating. The smaller size and narrower particle distribution leads to a thinner, higher chroma coating.
“This is an industry first,” said Stefan Suetterlin, vice president of global business management, pigments, BASF. “For decades, our customers have been looking for an advancement like this in the industry. Using this technology will allow us to create new products for automotive coatings and we are excited to announce this today at the European Coatings Show.”
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