Aug 30, 2023 Bridgestone, ENLITEN®, 63% recycled, renewable materials, Naotaka Horio,
Bridgestone brings ENLITEN® technology using 63% recycled and renewable materials
Bridgestone announced it will be supplying teams at the Bridgestone World Solar Challenge (BWSC) with tyres developed using 63% recycled and renewable materials.
The tyres, which are custom-designed to meet the unique challenges of the 3,000 kilometers across Australia, mark the first use of the company’s new ENLITEN® technology in motorsport competition.
Bridgestone has always endeavored to support safety in motorsport where drivers are repeatedly challenged under extreme conditions and situations. The company maintains immense pride and passion, and a relentless commitment to the evolution of technology, production, logistics, brand power, and talent development through motorsport. Bridgestone celebrates the 60th anniversary of its motorsport activities in 2023 and keeps the endeavor to support sustainable global motorsport.
"ENLITEN®" - Bridgestone’s new technology for premium tyre design in EV era.
Bridgestone has developed new tyres for the 2023 BWSC featuring ENLITEN®, the company’s new base technology for product design. ENLITEN® elevates conventional tyres by enhancing environmental performance and product performance. The ENLITEN®-equipped tyres supplied to the BWSC were designed to help teams meet the extreme demands during the 3000km event, including low rolling resistance, wear and weight. Bridgestone will customize tyres based on the needs from the teams to demonstrate the new ENLITEN technology and exceptional capabilities of the tyres. Bridgestone will further develop and deliver ENLITEN technology equipped tyres customized for customers through motorsport and conventional tires.
The tires Bridgestone is supplying will include a tyre with recycled and renewable material ratio of 63%. The recycled and renewable materials used in development of these tyres includes recycled organic fiber, recovered carbon black, recycled rubber chemical, recycled oil, and reinforcement material using recycled steel. Furthermore, tyres supplied to the cruiser class were additionally developed using rice husk silica and carbon black recovered through pyrolysis of used tyre.
Low carbon emission logistics in tire shipping - Through the use of DHL’s GoGreen Plus*3 solution, the transport of tyres to the BWSC will be a 100% carbon neutral shipment through a combination of using sustainable marine fuel (insetting) and compensation of emissions via VER Gold Standard carbon credits (offsetting).
”We will demonstrate the new technology through the extreme conditions.” said Naotaka Horio, Director, Bridgestone Motorsports. “Additionally, as title sponsor, we are looking forward to helping young and diverse engineering minds from all over the world create breakthrough technologies in the BWSC that can play a role in a more sustainable mobility society of the future.”
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