May 16, 2022 Automechanika Johannesburg, Futuroad Expo 2022, Expo Centre, Nasrec, Tracy Gounden
Building real in person face to face relationships
Automechanika Johannesburg and Futuroad Expo 2022, 7-10 June , Expo Centre, Nasrec
If anything, the covid lockdown has hastened the implementation and general acceptance of technology to enable working remotely and doing business online. The speed and efficiency of doing business online was a wonderfully useful experience for many as they could communicate with colleagues and customers relatively easily and get business done while everything and everybody was in lockdown.
As great as this was, it is not the 100% solution for everything. While online transacting is to an extent fine to deal with your established customer base, acquiring new customers and business via online platforms was and still is a major challenge. Despite the wonders of digital marketing and advertising strategies to complement this, there has always been a dull spot – the lack of personal contact and the absence of opportunity to market and sell face to face and build a reality relationship with one’s customer base, whether they are existing or prospective new customers - yes, existing customers also yearn for the personal touch! How do you win over a new customer and establish a relationship of trust without looking him in the eye and shaking his hand?
“I want to shake your hand!” - Let’s face it: when it comes to selling and marketing , nothing can equal or replace personal interface between a business and its customer base and nothing can replace the personal touch when interacting with customers: Digital cannot replace personal and the end of the lockdown onevents such as Automechanika and Futuroad Expo has re-opened amazing business opportunities.
Getting into personal touch with senior industry executives attending conferences at the Shows
Personal interface and networking will get a major boost from several industry conferences that will be held during Automechanika Johannesburg and Futuroad. Under the auspices of the Automotive Remanufacturers’ Association Fuel Retailers ’Association, Collision Repairers’ Association, Tshwane Special Economic Zones, and a Captains of Industry Conference hosted by the AIDC and GTA, senior executives and decision-makers will be attending these events and the Shows, enhancing the potential for exhibitors to engage with industry leaders !
Automechanika Johannesburg and Futuroad, the ideal solution for building reality relationships and recruiting new Customers.
Specialised trade shows such as Automechanika Johannesburg and co-located Futuroad, have always been the ideal business platforms for exhibiting products and services available to the industry served by these major business events. Automechanika Johannesburg and Futuroad are the largest automotive events on the African Continent and their international character ensures that the best and most advanced products and services enjoy exposure at the event.
Use this unique opportunity to do real business!
TheseShows offer participating exhibitors the unique opportunity of being part of an international showcase of the state of the art in the automotive sector and visitors to research and explore the products and services that could add value to their businesses. This mecca of the automotive sector will attract thousands of trade visitors at decision-making level from not only South Africa, but the entire sub-Saharan African Region.
No less than 15 business conferences will take place during the four days of the Show, assuring exhibitors of senior and focused business attendance.
The potential for doing great business is an opportunity not to be missed and the cost of taking exhibition space and ensuring a place in the automotive business sun is minimal compared to the benefits on offer for exhibitors. If you have not yet secured your exhibition stake in this totally unique business platform, you should please contact Tracy Gounden, Portfolio Director of the two Shows at +27 10 599 6166 or
Tracy.Gounden@za.messefrankfurt.com for immediate assistance !
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