Apr 02, 2014 carparts
Federal-Mogul brand Champion says that it believes road users in South Africa can dramatically improve their visibility in poor weather with its recently-launched range of Easyvision flat and conventional wiper blades. The blades are compatible with 95% of all vehicles in the country. The new range is the rebranded consolidation of two tried-and-trusted wiper blade ranges manufactured by Federal-Mogul.
Marketing Director Heath Stow explains that a 'retro-clip' system allows flat blades to replace conventional blades, ensuring that the Champion range covers 95% of local light and commercial vehicles.
"Flat blades provide a more uniform contact with windscreens, with evenly distributed pressure along the length of the wiper, thanks to variable geometry spoiler (VGS) technology, which responds to changing wind force to maintain a constant wiping performance.”
Stow notes that an added benefit of this rebranded range is that two new flat blade designs have been introduced to allow the replacement of conventional blades through a patented 'Multi Clip' system, which connects seven popular wiper arms. "The Champion Easyvision flat blade wipers only use 15 references.”
The downside of flat blade wipers is that they are more costly, but Stow says that Federal-Mogul has enhanced the design of the Champion Easyvision conventional blade range to offer motorists a more cost effective, yet highly reliable alternative. "The Champion conventional low mass metal wiper blades feature an upright claw design that allows for smooth rubber movement throughout the sweep of the blade. This range caters for high speed applications where wind-lift is a concern.”
Product Manager Philip De Meyer highlights the fact that the blades are subjected to extensive testing during research and development, in order to ensure that they are highly durable and effective, even in the most challenging weather conditions. "Development takes between 12 and 18 months, and involves the design and testing of a number of prototypes."
“The Easyvision range boasts improved aerodynamics, with more flexible and durable rubber that is covered in special coating to ensure that noise is kept to an absolute minimum."
De Meyer notes that the rebranded packaging for the Champion Easyvision range provides customers with a clear and simple choice of conventional blades and flat blades. "A QR code enables the customer to scan the packaging with their smartphone, before being redirected to an app that enables them to enter in all of their vehicle details. From there, the app will inform the customer of the most suitable Champion Easyvision product for their specific vehicle. This adds substantial value to the wiper blade purchasing process, which is often confusing for the customer," he concludes.
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