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Chery celebrates its first birthday in SA

Nov 25, 2022 Chery South Africa, Tony Liu, JD Power, Initial Quality Survey (IQS)


Chery celebrates its first birthday in SA

 

Chery is celebrating its first year in South Africa with a range of special deals and rewards to current and potential customers. 

 

It is also celebrating several major milestones, including reaching the Top 10 in South Africa in its first year of operation. “You can measure a brand’s success with many different metrics, but none are more rewarding than the number of units sold. For us, each customer who signs an offer to purchase on a new Tiggo Pro is a vote of confidence in our brand and we are very thankful for that,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

 

If unit sales is a vote of confidence in the Chery brand, then South Africans are in full support of Chery. In its first 11 months of sales, Chery has surpassed 10 000 units.

It establishes Chery’s position on the top 10 list of most-popular brands in South Africa.

Says Liu: “We would not have been able to achieve this massive milestone without the support and hard work of our dealer network. Some of these dealers also celebrate their first year in November, while other dealers have only joined more recently.”

 

Chery now has 74 fully operational dealers across South Africa, offering sales, service and after-sales support. “We will continue to add dealers in South Africa where we see an opportunity to better support our Chery family. At the same time, we will look at possible expansion in neighbouring countries,” says Liu. To celebrate the major milestones, and its first year in Mzansi, Chery has launched a flood of special deals on every Tiggo Pro model. A full list of deals is available on chery.co.za/finance-deals/. It has also added a competition for a randomly chosen person who has taken one of the Tiggo Pro models for a no-obligation test drive.

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