Mar 12, 2025 Continental Tires, Prof. Burkhard Wies, Tire Technology Expo
Continental presents advances in measurement methods and sustainability
Continental was represented with four technical presentations at this year’s Tire Technology Expo conference held from March 4 to 6 in Hanover. Jorge Almeida, Head of Sustainability at Continental Tires, and Prof. Burkhard Wies, Head of Applied Research and Innovation at Continental Tires, opened the conference with a presentation on the company’s sustainability strategy on March 4, 2025.
The focus of the presentation was on reducing the environmental footprint of tyres during their use phase. Continental also held two further expert presentations on the opening day and one the day after. These included an analysis of tyre wear particles under real conditions, the presentation of an innovative testing device for measuring energy losses in rubber samples, and the introduction of a more environmentally friendly adhesion technology for textile reinforcement materials known as COKOON.
"Continental is pursuing eager sustainability ambitions. But in the rapidly evolving tyre industry, we also know that certain overarching issues can only be solved collectively. Cross-divisional research projects, exchanges of expertise and the pooling of know-how form the foundation for this. The Tire Technology Expo conference is therefore extremely important to us," says Wies.
The emissions that occur during the use phase of a tyre due to driving include both tyre and road wear particles. Reliable, standardised and particularly accurate measurement methods are needed for their comprehensive research. Such methods are essential for a better understanding of the environmental impact of wear particles and, based on this, for developing new solutions to further reduce them. To this end, Continental has jointly conducted a study with the Technical University of Braunschweig, Germany. The aim of this project titled "Online Analysis of Airborne Tire Wear Particles During their Formation and Differentiation from Particles of Other Origins" (OLRAP in German) was to develop a method that can quantify tyre wear particles under a variety of conditions – including driving style – during their formation. Dr. Benjamin Oelze, Group Leader Test Method Development Tire Wear at Continental Tires, centred his presentation around the results of this research project, which was funded by the German Ministry of Science and Culture.
The projects and technologies presented by Continental at the Tire Technology Expo contribute to the reduction of driving-related tyre emissions, while also advancing knowledge relating to more sustainable processes and jointly solving individual, overarching issues. The ambitions of Continental Tires are diverse: the company aims to significantly reduce its emissions and further advance the development of concrete solutions through scientifically validated means. This includes the ambition to achieve carbon-neutral production at all of its tyre plants worldwide by 2040.
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