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Dustin Chick to lead Ford Communications in South Africa

Feb 03, 2026 Ford South Africa, Dustin Chick, Ford Communications Director,


Dustin Chick to lead Ford Communications in South Africa

 

Ford South Africa has appointed Dustin Chick as Communications Director, effective 1 March. Chick will lead the communications function for Ford as the country’s longest standing automotive manufacturer and will be responsible for the modernisation and execution of its communications strategy with a strong focus on digital-first transformation and impactful storytelling. 

 

“We’re delighted to welcome Dustin to the Ford team at an exciting time for both the company and the automotive sector. Auto manufacturing continues to play a critical role in South Africa’s economic future, especially in terms of employment, investment in industrial capacity and overall economic and social contribution to the country. At Ford, we have been part of that journey for more than a century. So as our industry evolves, communications has become increasingly strategic and critical. Dustin’s appointment strengthens our ability to engage with our staff, our customers, our dealers and our stakeholders in telling Ford’s story with clarity, credibility and purpose,” says Neale Hill, president, Ford Motor Company, Africa.

 

“Joining Ford South Africa is a rare and compelling opportunity, particularly at a time when communications as a discipline continues to shift from being a ‘support function’ to one where it shapes an organisation’s ‘strategic leadership’. In an era defined by increased scrutiny, continued disruption and accelerated change, communications is no longer just peripheral, it is central to long-term trust, competitiveness and sustained shared prosperity with staff, communities and customers,” says Chick. 

 

“Ford’s more than 100-year manufacturing legacy in South Africa, its role in industrialisation, and its reach into over 100 global export markets place it at the heart of our economic and social future. I’m excited about how our broader communications team can focus this impact even further,” he says.
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