Jun 09, 2023 Ford Mustang GT3, 2024 Mustang Dark Horse, 24 Hours of Le Mans, Jim Farley, Ford Motor Company
Ford formally unveils Mustang GT3 at Le Mans
The best-known sports car will compete in the world’s most iconic endurance race as the Ford Mustang GT3 takes on the challenge of the 24 Hours of Le Mans in June 2024.
The Mustang GT3 race car, based on the all-new 2024 Mustang Dark Horse, was unveiled to the racing world today during the centenary celebration on the eve of the 24 Hours of Le Mans. The Mustang race car boasts a bold, colorful new look from Troy Lee, who is recognized as one of the premier motorsports designers in the world. The legendary Mustang GT3 represents Lee’s first foray with Ford race cars.
With the reveal, Ford officially enters Mustang into the global FIA GT3 category. Ford’s most recent triumph at the 24 Hours of Le Mans was in 2016 with the Ford GT.
“Ford and Le Mans are bound together by history. And now we’re coming back to the most dramatic, most rewarding and most important race in the world,” said Jim Farley, CEO, Ford Motor Company. “It is not Ford versus Ferrari anymore. It is Ford versus everyone. Going back to Le Mans is the beginning of building a global motorsports business with Mustang, just like we are doing with Bronco and Raptor off-road.”
To coincide with the unveiling, Ford also is revealing new, global Ford Performance branding – a cleaner, simplified look that will now be featured on all its racing vehicles.
This expressive and engaging new identity will help position Ford Performance as a standout lifestyle brand with a sporting mindset. The new Ford Performance mark is easier to integrate across various environments and spaces, including car liveries, merchandise/apparel, display assets, parts/accessories and in advertising.
Mar 26, 2025 0
Mar 25, 2025 0
Mar 24, 2025 0