Jul 27, 2020 Ford Motor Company, FMCSA, Ford Global caring month, Neale Hill, Doreen Mashini,
Ford launches inspiring Brand Campaign for South Africa
Ford Motor Company has an exceptionally proud heritage in South Africa spanning more than 96 years – a legacy built on continued investment and innovation to build segment-defining products, empowering communities through creating job opportunities, and striving to improve the world around us for a brighter future. Ford has now launched an inspiring and emotive brand campaign, dubbed ‘Ford For South Africa’, that tells the unique story of the company’s esteemed history and its unwavering commitment to the country.
“Ford has been an integral part of the automotive landscape in South Africa since local assembly of the Model T began in Port Elizabeth in 1923. It remains one of the country’s largest vehicle manufacturers and exporters with the exceptional Ranger, Ranger Raptor and Everest being produced at our Silverton Assembly Plant in Pretoria,” says Neale Hill, managing director of Ford Motor Company of Southern Africa (FMCSA).
“Our new ‘Ford For South Africa’ brand campaign goes beyond just highlighting Ford’s corporate and product legacy. It captures the essence of what makes Ford, and the Ford family in South Africa, deeply involved and committed to this wonderful and vibrant country,” Hill adds. This is achieved through far-reaching projects such as Ford’s current COVID-19 face shields production, the annual Ford Global Caring Month in September, the Ford Research and Engagement Centre established in Mamelodi, and the Ford Wildlife Foundation which supports 25 environmental organisations across Southern Africa.
“Although Ford is a US company, it has become intrinsically and proudly South African too, with that indomitable Ford spirit remaining a defining feature of our past, our present and our unwavering dedication to building a promising future for all South Africans,” explains Doreen Mashinini, General manager Marketing at FMCSA. “All of this is encapsulated in our new ‘Ford For South Africa’ campaign, which features an inspirational 30-second TV commercial, developed and executed in conjunction with our advertising agency, Network BBDO.”
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