Nov 20, 2019 Hino Motors Ltd, CASE, Space, Yoshio Shimo
Hino’s new buzz word in mobility enviroment
Hino Motors Limited has come up with a new buzz word for use in the growing global environment of mobility. The acronym CASE is already in general use, meaning Connected, Autonomous, Shared and Electric. Now Hino President Yoshio Shimo has added a P for Platform to make the word SPACE.
Addressing the international media at the recent Tokyo Motor Show the senior Hino executive said that the world was now in a time of big changes, with individuals and businesses having to adapt quickly to changing circumstances. Shimo added that the automotive industry had to accept that there were now differing demands and needs coming from consumers that had to be incorporated in future planning of vehicles and other offerings in the mobility space. “In the case of commercial vehicles, they need to support a sustainable economy, which includes making use of adaptable and versatile platforms to meet individual requirements,” explained Shimo.
He added that Hino’s thinking of transport in the future had resulted in coining the word SPACE, with the following meanings:
S for Sharing mobility, space, and time.
P for Platform, which will support diverse requirements through an ever-changing period of transformation.
A for Autonomous, which will liberate vehicles from requiring a driver.
C for Connected in terms of mobility, people, goods, and cities.
E for Electric power, which increases efficiency and flexibility.
It was then the opportunity for designer Yuji Sekiguchi and Kozue Kobayashi, who is involved with research and development as well as future technologies at Hino, to explain how the FlatFormer light truck concept is an ideal answer to the demands of the various aspects of SPACE. They went on to say how the FlatFormer was an image of the future which offered practicality and versatility. For example, the FlatFormer could be fitted with a bus body at peak hours for transporting people, use a specialised catering body during the day and after the afternoon bus transport the same FlatFormer chassis can be fitted with a third type of body and then be used by a security company during the night.
Hino President Shimo went on to say that his team had come up with other suitable and relevant words derived from the letters in the word SPACE,
These words are:
S for Speed, which means responding quickly and flexibly to change.
P for People, which means walking side-by-side with consumers and customers and viewing change from their perspectives.
A for Attitude, which means acting with the right mindset.
C for Change, which means learning and growing from the challenges of change.
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