Aug 22, 2017 G.U.D., CarParts, Aftermarket, Holts, Garage, Workshop
G.U.D. Holdings has officially confirmed its acquisition of Holts (Pty) Ltd, which will now take on the name: G.U.D. Chemicals (Pty) Ltd.
The car care product company with its brands, Holts, Prestone, Redex and Simoniz will be marketed and distributed throughout Africa by G.U.D. Holdings (Pty) Ltd.
According to Chris Haworth, CEO of G.U.D. Holdings: “This acquisition is aligned with our strategy of being a leader in the manufacture and marketing of premium quality automotive products. The Holts brand has a premium quality heritage of 98 years with their extensive product range. This makes them a great addition for the G.U.D. stable, by further complementing our existing product offering”.
“We are excited that the Prestone brand is included in this acquisition, its reputation as the No 1 coolant/antifreeze product in the USA is testament to its efficacy and quality. We aim to grow the Prestone brand in the South African and African markets.” adds Haworth.
G.U.D. Holdings aftermarket brands include, G.U.D. Filters, Fram Filters, Indy Oil and Safeline Brakes.
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