AUTOFORUM - Informed and innovative

Join Monroe at Automechanika Frankfurt to celebrate its centenary and view its new tech

Aug 23, 2016 Monroe, Tenneco, Spares, Parts, Aftermarket, ShockAbsorbers, Automechanika


Tenneco will take advantage of the Automechanika Frankfurt show to to celebrate the centennial of the Monroe® shock absorber brand as well as preview an array of next-generation suspension and exhaust technologies.


Visitors to the Tenneco stand – Hall 4, C11 – will also be able to end the day with a happy hour from 5 to 6 p.m. with live entertainment.


“Tenneco and Monroe are as committed to the talented professionals who maintain and repair today’s vehicles as they are to the vehicle manufacturers and their customers,” said Bruce Ronning, Vice President and General Manager, Tenneco Europe Aftermarket. “Our leading OE position in the ride control, suspension and emission control categories represents an important competitive advantage for the workshops that choose Monroe and Walker® aftermarket products for their customers’ vehicles.”


Tenneco believes that its ability to help workshops communicate the benefits of replacing worn shocks, struts and suspension parts is a key to the Monroe brand’s success. “Shocks, struts and suspension parts are largely invisible to the consumer,” Ronning explains. “We invest in innovative education programs that illustrate the vital benefits of replacing worn parts. It’s all about consumers’ awareness and safety through better, stronger relationships with their vehicle service providers.”


Tenneco also provides programs and technical support to help ensure that workshop professionals are able to quickly, efficiently and accurately diagnose and repair even the most complex ride control, suspension and emission control issues. At the center of this effort is the “B-Connected” initiative, which includes free, 24/7 access to world-class tools such as the Technicians Advanced Digital Information System (TADIS), which includes thousands of technical resources such as videos, e-learning modules, specification sheets, diagnostic tips, fitting instructions, and more. Each of these resources is available free-of-charge through the “B-Connected” link at www.monroe.com.



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