Apr 01, 2026 LDV South Africa (Leyland Daf Vans), Gerhard Moolman,
LDV appoints Gerhard Moolman as new CEO
With strong competition, particularly from other Chinese automotive brands in South Africa, taking the helm of a Chinese auto brand locally could seem daunting. While he acknowledges the challenging and competitive nature of the industry, Gerhard Moolman, the new CEO of LDV South Africa (Leyland Daf Vans), remains confident in the opportunities for growth. This optimism is underpinned by the brand’s 130‑year global legacy and its strong presence in the ever-expanding commercial vehicle market.
“LDV is a brand with a great heritage, having started in the United Kingdom in 1896. It deserves its place in the South African market, and with the right focus and leadership, it can become one of the greatest success stories in the South African Motor Industry,” says Moolman, who assumed his role on 1 March. With more than 24 years’ experience in the automotive industry, primarily in the luxury segment, Moolman began his career in sales before discovering his expertise in managing people and leading large dealerships. “My ability to differentiate between personalities and how people need to be led differently have proven to be very successful,” he says.
Moolman says his priorities during his first three months as CEO will include strengthening the relationship between LDV South Africa and the current dealer network. “While our upcoming product launches and innovations are exciting, our immediate focus is on building trust and strong relationships with our dealers”. LDV currently has 17 dealers within South Africa, and is growing, with more opening before the end of this month. “It is important for LDV South Africa to ensure the growth and expansion of our dealer network, while also making certain that our dealers remain profitable by avoiding over-saturation. We are committed to sustainable growth,” Moolman says.
Moolman believes one of his greatest strengths is his ability to understand what motivates people to perform at their best - an attribute he brings to his new role at LDV South Africa. “Leading one of the dealerships to achieve Sales Dealer of the Year for nine consecutive years, and Dealer of the Year for three years running in previous roles, was incredibly rewarding. I’ve also gained valuable insight by helping transform dealerships from loss-making operations into profitable businesses through implementing targeted changes in the right areas,” he says.
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