Aug 26, 2014 carparts, repair, Midas, Behr
The Midas Group has confirmed that it has signed an exclusive distribution and franchise management agreement with Behr Hella Service in South Africa.
Effective from 1 September, the deal will see 124 franchisees and 70 agents across the country – including the Silverton Radiators franchisee network - join the Midas Group franchise family.
As Warren Espinoza, Chief Executive Officer for the Midas Group explains: “Much of our current success is dependent on the strength and character of our 560 franchised retail and workshop outlets in Sub Saharan Africa. The Silverton franchise and Behr agents enhance our capacity even more to deliver a truly compelling workshop service offering for the motorist.”
Behr Hella Service in South Africa will have joint responsibility for product development together with Midas Group-owned Parts Incorporated Africa (PIA). PIA is the distributor of branded, guaranteed, quality parts and will handle warehousing, logistics, sales and customer support for the air-conditioning and other Behr Hella product ranges.
According to Franchise and Technical Director for Midas Group, Gerhard Braun, the Silverton Radiators franchise and Behr Hella Service air-conditioning agents will form a part of the workshop end of the Midas Group business, which consists of Motolek, ADCO,CBS,ACD and Battery Hub, a network of independently owned workshops specialising in vehicle service,maintenance and repairs, plus the latest in automotive diagnostics solutions.
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