Aug 08, 2024 MISA, the Motor Industry Staff Association, MISA Women’s Forum, MISA Young Worker’s Forum, Martlé Keyter,
MISA celebrates Women 365 days of the year
MISA, the Motor Industry Staff Association, has been celebrating the achievements of women in the retail motor industry every day for the past fifteen years. The MISA Women’s Forum empowers more women in our communities nationwide to uplift those in need and to better the lives of others. The MISA Young Worker’s Forum in turn educates exposing young women, developing them into the leaders of the future.
“In August MISA takes the time to acknowledge all the women who will never count the sacrifices they make for others to thrive. We celebrate these victories, big or small, through our annual Women’s Breakfasts attended by hundreds of women nationwide for the past 15 years. The Union has already hosted events in East London, Durban and Gqeberha. It was simply amazing to see how many technicians attended, showing that slowly but surely our workshops are also changing. There is a bright future for female service technicians,” says Martlé Keyter, MISA’s Chief Executive Officer: Operations.
Keyter founded the Women’s Forum in 2009 to amongst others:
• Raise general awareness and to increase the understanding of gender equality issues in the “world of work”;
• Increase women’s economic and financial independence and decision-making;
• Address issues relating to pregnancy, balancing work and family life, to promote flexibility in working conditions and enhancing social benefits;
• Address issues on access to education and training;
• Assist women to live above expectations to society;
• Establish social dialogue between MISA, female members and employers, to address conditions of employment through collective bargaining;
• Assist and train women in non-traditional work roles;
• Identify obstacles for women workers to join trade unions; and
• Build alliances with other women organisations.
Through MISA, women invest in skills, knowledge and lifelong learning.
We are the vanguard of basic workers’ rights and carry the obligatory responsibility to adequately protect and promote the interests of women in the workplace.
As a trade union, MISA is a leader in the quest for a more just and decent society in which our members can control their own destiny. #MISA believes in Ubuntu humanity to others.
“By taking hands with a network of individuals and organisations in our #MISAFAMILY, we can achieve so much more and allow our members to play their part in building a better South Africa for generations to come,” says Keyter.
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