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MISA launches MISA TV – A new platform to empower workers in the Motor Industry

May 19, 2026 MISA, Motor Industry Staff Association, Martle Keyter, MISA TV


MISA launches MISA TV – A new platform to empower workers in the Motor Industry

 

MISA, the Motor Industry Staff Association, is proud to announce the official launch of MISA TV, a dynamic new digital channel dedicated to educating, informing and empowering workers in the motor industry. The channel will go live on 19 May 2026 at 19:00, streaming on Facebook and YouTube it promises to be a powerful tool for worker engagement and knowledge sharing.

 

The inaugural episode features an insightful conversation with Adam Esat, the Principal Officer of the Motor Industry Retirement Fund (MIRF). In this interview, key issues are unpacked, including the two pot retirement system, the claims process and the critical role MIRF plays in safeguarding the hard earned contributions of workers. This discussion sets the tone for MISA TV’s primary mission which is to provide workers with accessible, practical information that strengthens their financial security and their rights.

 

“MISA TV is a platform for workers to gain knowledge, clarity and confidence in navigating the challenges they face. Our goal is to ensure that workers are not left behind in complex policy changes or industry shifts. By bringing experts directly to our members through MISA TV, we are reinforcing our commitment to transparency, empowerment and solidarity with workers,” says Martle Keyter, MISA’s Chief Executive Officer: Operations.

 

MISA TV will feature regular interviews and educational segments covering topics such as retirement planning, workplace rights, industry developments and union initiatives. By leveraging digital platforms, MISA is ensuring that workers across South Africa can access reliable information anytime, anywhere.

 

The launch of MISA TV underscores MISA’s leadership in worker advocacy and innovation. As the motor industry evolves, MISA remains steadfast in its mission to protect workers and their families, while equipping them with the tools to thrive in a changing environment.

 

We invite all workers, stakeholders and media partners to tune in to the first broadcast and join us in celebrating this milestone. Together, let us build a future where knowledge empowers and solidarity strengthens.

#MISATV #MISALEADS #MISACARES #MISAONTHEMOVE #MISAFAMILY

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