Mar 09, 2026 MISA, Motor Industry Staff Association, Martlé Keyter, VW South Africa,
MISA statement on the VW recall of Polo Vivo
The Motor Industry Staff Association (MISA) has noted VW South Africa’s recent announcement regarding the recall of certain Polo Vivo models. MISA is deeply concerned about the sharp increase in vehicle recalls in recent years.
While we understand the complex factors driving these recalls, we cannot ignore the impact they have on consumer confidence and, importantly, on the credibility of dealerships and sales executives. These workers, who are at the frontline of customer engagement, bear the brunt of consumer frustration despite having no control over the manufacturing processes or the components that lead to recalls.
It is important to provide consumers with perspective. Modern vehicles are essentially computers on wheels, equipped with advanced diagnostics powered by technology and artificial intelligence. These systems are designed to identify faults early, often before they pose a risk to motorists. A repetitive error code will trigger a recall to ensure the issue is corrected. While recalls may be inconvenient, they are a reflection of the principle that prevention is better than cure. In fact, they demonstrate South Africa’s commitment to prioritizing the safety of motorists and their passengers.
MISA emphasizes that recalls should not be seen as failures of dealerships or sales executives, but rather as part of a global automotive safety culture. Our members work tirelessly to support customers during these processes, often under difficult circumstances. MISA calls on manufacturers to strengthen communication and transparency with both consumers and workers, ensuring that the burden of recalls does not unfairly fall on those who sell and service vehicles.
Martlé Keyter, CEO of Operations at MISA, stated: “Our members are dedicated professionals who take pride in serving customers. It is unfair that they are often blamed for issues beyond their control. MISA will continue to defend the interests of workers, ensuring they are supported and respected while also advocating for measures that enhance road safety. Recalls, though disruptive, are evidence of a proactive industry that values human life above all else.”
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