AUTOFORUM

Mitsubishi Motors East London clinches overall Dealer of the Year title

May 22, 2025 Mitsubishi Motors South Africa, Francois Gultig, Mitsubishi Dealer of the Year awards, Mitsubishi Motors East London,

Mitsubishi Motors East London clinches overall Dealer of the Year title

The Mitsubishi Dealer of the Year awards recognise excellence across the brands dealerships and follow a comprehensive and ongoing evaluation process that measures a wide variety of aspects of dealer performance. This includes factors such as sales volumes, the meeting of sales targets, parts sales, after sales business excellence and customer satisfaction.

“Our dealers are the lifeblood of our brand and many of them have been with us through challenging and prosperous times, continuing to represent the brand with passion and professionalism. We truly value the contribution that our dealer partners and their staff make to the ongoing growth of the exciting Mitsubishi Motors brand in South Africa,” says Francois Gultig, General Manager, Sales and Operations at Mitsubishi Motors South Africa.

Collectively these efforts were recognised when Mitsubishi Motors South Africa was presented with the Top Performer award in the After Sales – Customer Experience category at the brands annual global after sales conference in Thailand. The award measures service excellence in comparison to that of dealers in other regions and against local competitors by way of a KANTAR Competitive Base CSI Program. This program measures performance by tracking customer satisfaction across the whole after sales service journey over a six-month period annually.

“In recent years Mitsubishi Motors SA have prioritised the relationship with our dealers by giving them the support they need to perform at their best. It gives us great pleasure to recognise the best performing dealers and sales executives as well as after sales role players that do their best day in and day out as the customer facing representatives of the Mitsubishi brand,” added Steven Terblans, General Manager Aftersales at Mitsubishi Motors SA. Dealers compete in various categories based on the size and location of the dealership with awards for retail sales, total units, fleet sales and exports. The best performing staff members are also celebrated.

Mitsubishi Motors East London, a regular winner, clinched the overall Dealer of the Year award. Outside of South Africa’s borders, Mitsubishi Motors Mozambique received the award for top regional partner, while Mitsubishi Motors Malawi was recognized as the most improved dealer in the region. In addition, Mitsubishi Motors Zimbabwe was awarded most improved regional partner in the after-sales division, highlighting its exceptional performance among top-performing regional dealers.

As has become tradition Mitsubishi Motors SA also awards the personnel that keep customers cars running optimally in the workshops and at the parts counters of the respective dealerships. Service Advisors Gerard Peterson and Jan Lottering from Mitsubishi Motors Menlyn and Natasha Slater from Mitsubishi Motors Kimberley were recognised with Diamond Service Awards for National and International CSI. Parts Managers Grant Collinicos from Mitsubishi Motors Paarden Eiland, Lindiwe Mokoena from Mitsubishi Motors Bedfordview and Charmaine Werner from Mitsubishi Motors George received recognition for their contribution to keeping customers vehicles on the road. The Service Managers from Mitsubishi Motors Menlyn, Mitsubishi Motors Bedfordview and Mitsubishi Motors Pietermaritzburg walked away with the laurels in this category.

Mitsubishi dealer floors around the country are are carrying our new models including the exciting new Triton bakkie and stylish Outlander, while the Xpander Cross is set to roll onto showrooms soon. “We look forward to working with our dealer network in launching and supporting these new products into the South African market by providing an exceptional sales experience and a hassle free after sales journey through our well-established dealer network,” concluded Gultig.

Dealer of the Year awards:

Sales Volume

• C-sized dealers – Mitsubishi Motors George

• B-sized dealers – Mitsubishi Motors East London

• A-sized dealers – Mitsubishi Motors East Rand

Sales percentage to target

• C-sized dealers – Mitsubishi Motors Empangeni

• B-sized dealers – Mitsubishi Motors Mobeni

• A-sized dealers - Mitsubishi Motors The Glen

Parts Managers

• C-sized dealers – Mitsubishi Motors George – Charmaine Werner

• B-sized dealers – Mitsubishi Motors Bedfordview – Lindiwe Mokoena