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Mitsubishi Xpander drives vital business goals for Basadi Automotive Group

Jul 07, 2023 Mitsubishi Xpander, Mitsubishi Motors South Africa, (MMSA), Jeffrey Allison, Basadi Automotive Group


Mitsubishi Xpander drives vital business goals for Basadi Automotive Group

 

Mitsubishi Motors South Africa have bolstered their partnership with the Basadi Automotive Group through the sponsorship of a Mitsubishi Xpander.

 

The keys to the branded Mitsubishi Xpander were handed over to Basadi Automotive Group founder Josephine Malakoane at Mitsubishi Bedfordview. Basadi Automotive Group was established by Josephine Malakoane in 2018 and is 100 percent black female owned. The company specialises in vehicle transfers, vehicle carrier movements, de-fleet inspections and collections as well as new vehicle deliveries nationwide.

 

“Mitsubishi Motors SA has an existing partnership with Basadi Automotive Group through the Motus Enterprise and Supplier Development programme and we are delighted to help them take their business to the next level with the sponsorship of a Mitsubishi Xpander,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

 

 “We previously relied on e-hailing services to move our drivers between vehicle drop off and collection points so the Mitsubishi Xpander is going to make a massive difference in our business operationally as it will allow us to be independent and more efficient in our daily operations,” explains Malakoane. “The Xpander is perfect for our needs, it is spacious and comfortably accommodates seven adults, while it is also fuel efficient which is always a consideration in a business that does a lot of travelling. In addition, the SUV styling of the Xpander means that we can travel in style without being mistaken for a minibus taxi,” adds Malakoane.

 

The Mitsubishi Xpander will be branded in Basadi Automotive livery which will also allow the vehicle to act as a moving billboard as it travels to dealerships and stock yards around the country. “Mitsubishi Motors pride ourselves in developing long standing relationships, both with our customers, many of whom are loyal to the brand thanks to our reputation for reliability and durability as well as with our suppliers and partners. We are honoured to assist Basadi Automotive Group with the sponsorship of a vehicle and hope that it will allow them to serve our needs better, grow their business and be the start of a long and fruitful relationship,” says Allison.

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