Oct 17, 2014 news, business
Gumtree has announced that, despite its drawing over 1.2 million unique visitors every month, it intends growing online transactions even more - through one of its biggest promotions yet.
“The concept is very simple – buy a car on Gumtree between the 15th of October and the 18th of December and you could win the value of the car (up to R250,000) back in cash,” says Claire Cobbledick, Head of Marketing for Gumtree. “All you have to do to win is find the #WinBack ad on the site (using the hashtag) and reply with details of the vehicle and seller. A winner will be selected at random from the entries.”
Cobbledick says this is particularly enticing for the hundreds of dealerships making use of the newly improved automotive category . “We’ve very recently launched the Gumtree Automotive Inventory Tool that gives dealerships enhanced capabilities and greater control over their advertising on the site,” says Cobbledick. “This is an added incentive that dealerships can use to draw customers to their ads and their showrooms.” The campaign will be promoted via social media and supported with a radio campaign. (You know yo uphold be on social media - maybe you need to chat to us about how to get there if it still scares you - Ed)
“Gumtree values its dealerships and autos customers a great deal,” says Cobbledick. “Many have been loyal buyers and sellers for years and we’re always looking at ways to improve our service offering and to encourage individuals to tap into the convenience of online trading. This promotion will do exactly that.”
Terms and conditions apply.
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