Apr 23, 2016 Monroe, Tenneco, Spares, Parts, Aftermarket, ShockAbsorbers
Tenneco has introduced new global packaging for its complete offer of local Monroe® shock absorbers. The new packaging, it explains, aligns the brand’s trade dress for passenger car and LCV shocks across all markets, “while providing increased carton strength and a modern, eco-friendly appearance.”
The new design is the latest in a series of packaging enhancements that the company says will enable the Monroe brand to build on its global strength, through a consistent presence in every market. It has already introduced new global packages for Monroe Magnum shock absorbers and Monroe Strutmate Mounting (MK) and Protection (PK) kits.
Olivier Seneca, Director Product Management & Marketing, Tenneco Aftermarket EMEA comments: “Monroe is one of the world’s most popular brands of replacement ride control and suspension components. Our new globally aligned packaging helps enhance this popularity by ensuring that customers in every market have a consistent experience with our brand and products.” He adds that the global packaging also complements the company’s continued investment in vehicle coverage across all regions.
Monroe Original and Gas-Magnum shock absorbers are specially designed for the replacement market. Each shock is engineered to compensate for wear in the vehicle’s suspension to help ensure exceptional steering, stopping and stability performance in a full range of driving situations.
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