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#PhoneDownEyesUp

Apr 19, 2016 DistractedDriving, AA, RoadSafety, DriveAware, PhoneDownEyesUp


Honda in the US is encouraging safer driving habits through a new social media campaign titled #PhoneDownEyesUp in support of Distracted Driving Awareness month in April. Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do two things at once.

The #PhoneDownEyesUp campaign features six 20-second videos that bring to life the simple premise of the campaign — if you can't text and complete an easy task, you certainly can't text and drive. Each video shares a similar concept, using relatable experiences to show people the difficulty of trying to text while participating in typical everyday activities such as cutting hair, gardening, making pancakes, pet sitting, vacuuming and working out. The #PhoneDownEyesUp 'Distracted Texting' videos will be shared and promoted on multiple social media channels including Instagram, Facebook and YouTube: www.honda.us/PhoneDownEyesUp.  

Susie Rossick, Assistant Vice President of Marketing at Honda comments: "This campaign is intended to be both relatable and sharable content that will reach millennials and deliver an easy-to-understand message about the very human limitations we all have when it comes to driving while distracted."

In addition, Honda is creating downloadable lock screens to help drivers remind themselves to put the phone down in the car. Fans can save the images from the posts on Honda's Facebook, Twitter and Tumblr pages directly to their phones and set them as their lock screens via their phone's settings.

The videos will run through the month of April and can be viewed at: www.honda.us/PhoneDownEyesUp.

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