Apr 23, 2025 Automechanika Johannesburg 2025, Michael Dehn, Sub-Saharan Africa Roadshow, Botswana
Road to Automechanika Johannesburg 2025 starts in Botswana
Messe Frankfurt South Africa is driving innovation across borders with the Automechanika Sub-Saharan Africa Roadshow, launching 6 May 2025 in Gaborone. We're touring Botswana, Namibia, Zimbabwe, Mozambique, Kenya and Zambia to connect automotive aftermarket professionals with real business growth — all leading up to the 10th edition of Automechanika Johannesburg from 28–30 October 2025 at the Gallagher Convention Centre.
Why Should You Join the Roadshow?
✔️ Access emerging markets across Sub-Saharan Africa
✔️ Discover new buyers, suppliers, and partners
✔️ Get a sneak peek at the latest tech, trends, and aftermarket innovations
✔️ Position your brand ahead of Africa’s leading trade fair for the automotive aftermarket
Spotlight on Botswana - A booming market with massive potential, Botswana offers:
✔️A politically stable and business-friendly environment
✔️Duty-free access to SADC markets via SACU
✔️Rapid infrastructure growth and increasing demand for vehicle services
The government's focus on skills development and investment incentives through the Botswana Investment and Trade Centre (BITC) further enhances the sector's appeal, and makes it the ideal launchpad to showcase your brand and engage directly with the local industry. Botswana represents a significant opportunity for forward-thinking automotive businesses due to its relatively low market saturation compared to other African nations and increasing regional integration through the African Continental Free Trade Area (AfCFTA).
By establishing a presence in Botswana early on, businesses can gain a competitive advantage in a developing market
Regional reach for Exhibitors and Visitors - The Roadshow provides exhibitors with exclusive sponsorship opportunities to enhance their brand visibility across multiple countries. From customised marketing packages to prime locations at roadshow events, businesses can engage with a diverse audience and establish long-term relationships.
Visitors, comprising trade professionals and decision-makers, will benefit from insights into emerging technologies, sustainable solutions and industry best practices, all of which will be showcased at Automechanika Johannesburg 2025.
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