Aug 31, 2015 CarSales, Car, Aftermarket, Lightstone
Lightstone has released its latest figures which indicates that across the genders, white is still the most preferred vehicle colour. The latest data shows white, silver and grey as the list toppers. Of the white cars purchased 57% are owned by males with the remainder belonging to female drivers.
According to Head of Online Marketing at MiWay insurance, Rory Judd, a number of factors owing to why lighter colour cars are the better option. “Cars that are lighter in colour are a good buy as they usually have lower premiums than darker colour cars.” White and silver colour paints are standard and should be readily available at all motor dealerships and repair shops, which means the paint won’t have to be ordered in to match the colour of more ‘unique’ colour cars – which drives up premiums.
I addition, lighter or brighter-coloured cars are more visible on the road and are less likely to be involved in a crash during daylight hours than vehicles in lower-visibility colours such as black, blue, grey and green. Lighter-colour cars also have a bit more practicality associated to them in that they may be a bit more comfortable in our hot climate than darker cars; and scratches on lighter cars are less noticeable than on darker cars, meaning that lighter colours require less maintenance.
Further exploration into purchase habits found that blue cars followed by red cars, are the next most popular colours locally. Of the 18 732 red vehicles purchased, females own approximately 53%. Cars that are a little more “eccentric” in colour are purchased a lot less frequently, largely thanks to the higher cost of paint and thus premiums, as well as increased difficulty when it comes to trade-ins or re-selling of such colour vehicles.
Mar 26, 2025 0
Mar 25, 2025 0
Mar 24, 2025 0