Sep 21, 2018 Aftermarket, Automechanika, Frankfurt, Messe Frankfurt, Garage, repair, Shaeffler
Schaeffler celebrated the 25th anniversary of the Automechanika Frankfurt by presenting the garage of tomorrow at last week's show. In line with its digital agenda, which Schaeffler says it is implementing as part of its future programme “Agenda 4 plus One,” the Automotive Aftermarket division will be focusing on digital displays that combine the everyday garage work of the future with virtual knowledge transfer using mixed and augmented reality. The brand exhibited its complete transmission, engine and chassis expertise at the same time.
Showcasing LuK, INA and FAG brands, the Automotive Aftermarket division of Schaeffler showcased its innovative products and services, demonstrating how its system expertise can help meet growing demands from the Automotive Aftermarket today and in the future.
Some of the highlights of its stand included technical experts demonstrating the replacement of a dual-mass flywheel (DMF) and a timing chain - both possible in real time using interactive support. “We want visitors to our trade fair stand to not only be spectators,” says Michael Söding, CEO Automotive Aftermarket, Schaeffler AG. “They should also become part of our product world and experience up close the ‘more’ that we deliver. It’s not by chance that our motto is ‘Get more – be part of it.” Augmented reality allowed the company to highlight its core competencies of transmission, engine and chassis. With the use of tablets, these technologies were presented clearly and in easy to understand format.
Another highlight was the “Schaeffler Glass Car” - an exhibit outfitted with 40 products and technologies from the Schaeffler world – including the EClutch, the electromagnetic roll stabilizer, the thermal management module and the electric axle.
For more highlights and a show report, keep an eye out for our next print edition.
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