Dec 01, 2023 Stellantis Global CMO, Olivier François, AAF Advertising Hall of Fame, American Advertising Federation (AAF),
Stellantis Global CMO Olivier François named as inductee into the AAF Advertising Hall of Fame
The American Advertising Federation (AAF), announced the inductees into the 2024 AAF Advertising Hall of Fame (AHOF). Olivier François, Global Chief Marketing Officer for Stellantis, is one of six industry luminaries joining this prestigious group.
This year’s honorees were chosen following a rigorous review overseen by a Council of Judges comprised of an esteemed group of industry leaders and fellow members of the Hall of Fame. In addition to Francois, the inductees include Jerri DeVard, CEO and Founder, Black Executive CMO Alliance (BECA); Jeff Goodby, Co-Chairman, Goodby Silverstein & Partners; Bill Imada, Co-Founder, Chairman & Chief Connectivity Officer, IW Group; Marc Pritchard, Chief Brand Officer, P&G; and Donna Weinheim, Former Partner, Executive Creative Director, BBDO; Cliff Freeman & Partners.
François has always sought to go beyond the status-quo, with a remarkable talent for pairing the commercial with a genuine sensibility for socially responsible causes and environmental ethics. He has somehow reached remarkable sales figures and global brand recognition by enlisting distinguished world leaders, cultural icons from across the film, television and music industries, and world-renowned environmentalists. As François has said, “The greatest Brand value I can deliver is to show that our Brands have values.”
“I’m overwhelmed with gratitude receiving this recognition,” said François. “It simply would not have possible without a house of now 14 iconic American, French, German and Italian brands that together compose a symphony. A CMO can play one brand beautifully, but with the accompaniment of many distinguished brands, along with the great number of extraordinarily talented, relentless, and fearless people on our Stellantis teams and the incredible agency rosters across the world, who together have lifted our brands to the highest heights of success, we can have a bit of fun." Added François, “While these achievements often come at the end of one’s career, in my case, I like to think that after 15 years at the helm of our Group's marketing team, I’m just getting started.”
Beyond marketing, François has extensive work experience in business operations, and sales through his leadership roles over the last three decades. He assumed leadership roles at Citroën before joining FIAT in 2005. He was the lead executive for Lancia S.p.A. and then Chrysler brand (2009) after the Chrysler Group and FIAT merger, and CEO of FIAT Automobiles since 2011. Concurrently, François has held the CMO role since 2008, retaining this position over two decades and three mergers. Although the company has evolved and reformed three times – from the Chrysler Group, to FCA to now Stellantis in 2021, a group of 14 brands – François' role as CMO has been a constant.
François was recently named to Forbes CMO Hall of Fame (2022), after appearing on Forbes “World’s Most Influential CMO” list multiple times since 2014. He has twice been named the "Grand Brand Genius" by Adweek; named “Branding Power Player” by Billboard Magazine (2016) and Advertising Age named the Chrysler Group under’ leadership, as the "Marketer of the Year" (2012).
The Ram brand’s critically-acclaimed “https://www.ispot.tv/brands/Ab9/ram-trucks/super-bowl-commercials” (2013) featuring the voice of legendary radio announcer Paul Harvey and the Dodge brand’s “https://www.ign.com/videos/wisdom-dodge-2015-super-bowl-commercial” (2016), recognizing the 100th anniversary of the brand and starring centenarians dispensing their own life wisdom, were named the Nielsen Automotive Ad of the Year.
François and his team garnered a Primetime Emmy® Award for “Outstanding Commercial” for the “https://www.ispot.tv/events/top-super-bowl-commercials/chrysler-imported-from-detroit” Super Bowl campaign in 2012 and was nominated again for a Primetime Emmy® Award in the “Outstanding Commercial” category in 2012 for “Halftime in America” and in 2020 for the “https://www.ispot.tv/ad/ZEr1/2020-jeep-gladiator-super-bowl-2020-groundhog-day-featuring-bill-murray-song-by-sonny-and-cher-t1” Super Bowl commercial starring Bill Murray.
François holds a degree in economy, finance and marketing from Dauphine University (Paris) and a diploma from the IEP (Institute des Sciences Politiques, Paris).
In its 70+ years, only 282 advertising legends and 12 global companies have been elected to the Hall of Fame. The 2024 Honorees will be feted at a gala ceremony to be held on April 25, 2024, at Cipriani Wall Street. “The AAF Advertising Hall of Fame brings together the nation’s top leaders in American advertising, marketing, media, and tech and is another example of how AAF serves as the ‘Unifying Voice for Advertising,’” commented Steve Pacheco, President and CEO, American Advertising Federation.
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