Aug 20, 2015 NCAP, RoadSafety, Continental, Tyres, SafeDriving
Continental recently announced that its Chassis & Safety and Tyre Divisions have partnered with Global NCAP in its 'Stop the Crash' information campaign which launches in November.
The UK-based umbrella body of the worldwide NCAP consumer organisations for new-car safety testing, together with the Insurance Institute for Highway Safety (IIHS) define the standards that vehicles need to meet in order to awarded top safety rating of five stars.
As Frank Jourdan, Member of the Executive Board of Continental AG explains: "We have been pursuing our long-term strategy 'Vision Zero' for many years. With innovations and by continuously refining and improving our components and systems, we are playing a leading part in the drive to improve road safety. We see 'Vision Zero' as comprising three successive stages: of paramount importance is the avoidance of any traffic fatalities, then reducing the number of injuries to zero. Are there no more accidents at all, we have fulfilled our 'Vision Zero'”.
The 'Stop the Crash' campaign will see a number of driving demonstrations – all aimed at raising awareness of the benefits of safety technologies and to encourage their adoption in subcompact and compact models too. The campaign will be focused on densely populated developing countries, where large numbers of vehicles are sold in these vehicle segments. In terms of vehicle technology the focus will be on ESC, AEBS, and Motorcycle ASB, while on the tyre side the importance of adequate tyre pressure and tread depth will be highlighted.
Continental says that it expects the twice-yearly 'Stop the Crash' demonstration events in countries such as China, India, Malaysia, and Mexico, to raise awareness of the benefits of state-of-the-art safety systems, and of tyre-related topics.
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