Jan 19, 2021 Suzuki Auto South Africa, NAAMSA, Andre Venter
With the total new vehicle sales for 2020 fully validated, Suzuki Auto South Africa and its network of 71 dealers can celebrate its most successful year yet.
NAAMSA, the automotive industry body, reports that Suzuki sold 16 527 vehicles in 2020. This means that the brand not only grew its sales by 1 046 units in the year, but also increased its market share to 4,3% while overall industry sales declined by 29.1%. The audited sales results also recorded at least four instances in 2020 where Suzuki set new outright sales records for the brand. This includes a new record of 2 032 units in October 2020, the first month that Suzuki sold more than 2 000 units.
With such a strong performance, Suzuki has reaffirmed its position as a top 6 vehicle brand in South Africa and one of the fastest growing passenger vehicle brands overall. “There is no better testament to the hard work and resilience of our staff and dealer network than the increase in sales last year. “One should keep in mind that for a couple of weeks we were not able to welcome customers at all, and in the latter part of the year we were constrained by a shortage of stock from some international suppliers. Yet our team did everything they could to keep our customers happy and our waiting lists as short as possible,” says André Venter, divisional manager for sales and marketing at Suzuki Auto.
According to Venter, Suzuki grew in every area of its business, with no single retail channel or model solely responsible for the increase in sales. For instance, the Suzuki dealer network grew its sales by 17.84% over 2019, with 13 556 customers welcomed to the Suzuki family.
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