Mar 18, 2018 Bosch, Hytec, automotive, aftermarket, Hydraulic, Innovation, automotive automation
The Bosch Group recently announced that is strengthening its business in Africa, while expanding its industrial technology portfolio on the continent.
As of the end of February this year, Bosch AG has acquired all shares in Hytec Holdings (Pty.) Ltd., Johannesburg, South Africa. The latter company specialises in the marketing of hydraulic and automation solutions and is the leading company in the field in sub-Saharan Africa. Hytec has 40 branch operations in South Africa, Mozambique, Namibia, Zambia, Botswana, Ghana, and Kenya. This is Bosch's second investment in the company - Bosch Rexroth acquired a 50 percent stake in its marketing partner Hytec in 2014.
“For Bosch, Africa has a lot of potential as a strategic market of the future,” says Uwe Raschke, the Bosch management board member responsible for Europe, the Middle East, and Africa. “In the years ahead, we want to significantly increase our sales in Africa,” Raschke adds. Considerable opportunities are offered by the heavy investments being made in infrastructure projects in areas such as construction and power generation. “Together with Hytec, we can take better advantage of the market opportunities in the African growth industries,” says Rolf Najork, the managing director of Bosch Rexroth.
The region is characterised by much end-user business, such as servicing and spare parts for users of machinery. With its new subsidiary, Bosch Rexroth hopes to further expand this business. Hytec has a well-established marketing network in sub-Saharan Africa, and its associates are well familiarised with what local customers want. “We are combining this high level of regional marketing knowledge with Bosch Rexroth’s product expertise and technological prowess. This will be a significant boost to our business on the continent,” Najork adds.
Hytec will continue to market the products of other manufacturers as its portfolio includes roughly 30 brands. It will also continue to do business as Hytec, since this is a strong, well-known brand in southern Africa. The same applies to the Hytec subsidiaries TECTRA, HAW, HFT, HYSA, Hytec Engineering and HSA.
“The complete acquisition of Hytec gives us a welcome opportunity to extend this successful collaboration and to grow further in Africa,” says Tillmann Olsen, general manager of Bosch Rexroth in South Africa. In May 2018, Bosch Rexroth and its new subsidiary Hytec will move into new joint premises in Johannesburg. The premises will include new marketing and administration offices, as well as an assembly line, a service center, and a training centre for courses in hydraulics and automation technology.
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