Mar 11, 2024 Mitsubishi Motors, Triton, Xforce, iF DESIGN AWARD 2024, Jeffrey Allison,
Triton and Xforce win iF DESIGN AWARD 2024
The all-new Triton and the all-new Xforce compact SUV have won the iF DESIGN AWARD 2024 in the product design discipline. Mitsubishi Motors is committed to providing customers with reliability and excitement by pursuing its core values of dynamic strength, robustness and authenticity backed by function, and thereby creating design that evolve with the times.
Identifying outstanding design for 70 years, the iF DESIGN AWARD is one of the world's most prestigious design awards organized by iF International Forum Design GmbH based in Hannover, Germany. For the iF DESIGN AWARD 2024, around 11,000 entries submitted from 72 countries were judged by a jury of 132 international design experts based on five criteria – idea, form, function, differentiation and impact.
"We are truly honoured to receive one of the most distinguished design awards in the world for the two all-new models we launched this fiscal year," said Seiji Watanabe, division general manager of design, Mitsubishi Motors. "I believe each model was recognised for expressing its own character in a unique form – the Triton shows a daring expression, and the Xforce adopts an agile look – while also combining robustness, which is typical of Mitsubishi Motors' design. This award will become our driving force in introducing the Triton and the Xforce to even more customers."
The all-new Triton is a one-ton pickup truck based on the Beast Mode design concept, the all-new Triton expresses toughness and strength expected of a pickup truck, while at the same time demonstrating an imposing look with ruggedness and agility. The interior features a robust, horizontally themed instrument panel that allows drivers to easily see changes in the position of the vehicle while driving. The dials and switches can be operated with ease even when wearing gloves, and the steering wheel, grips and door handles are designed with a focus on grip comfort and sturdiness.
The all-new Xforce is a compact SUV based on the design concept of Silky & Solid, the upper part of the body expresses an airy silkiness, while the lower part of the body adopts solid and powerful proportions, creating a stylish yet robust, authentic SUV styling. Inside, a sophisticated interior with a cutting-edge feel is created by integrating a 12.3-inch Smartphone-link Display Audio and a digital driver display into a large monolithic display panel.
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