Nov 08, 2016 UD Trucks, Volvo, Trucks, HeavyDuty, CommercialVehicles
"We want to grow the South African market into our biggest market - even while growing our Japanese market". So commented Jacques Michel to the media at UD Trucks brand day event at Kyalami.
The truck maker invited the automotive press, dealers and customers to the event that centred around UD Trucks' new "brand focus". The move shifts direction somewhat from the integration of brands that was the previous focus of the company within its umbrella brand the Volvo Group.
The day allowed company heads to interact with the guests, discuss specific areas of interest such as the 3-year free built-in telematic system, the brand's parts availability - which has in place a deal with its head office in Singapore that will see any locally unavailable parts dispatched immediately to SA - and driver training, including driver "fuel coaching". This in addition to the announcement of 3 new Quester models added the local product line up. The new models include 4 x 2 and 6 x 2 rigid bodies and a dedicated waste compactor offering, which also boasts Allison transmission.
Attendees were then treated to a practical driving experience on the kyalami track and a chance to play the fuel coach digital driving efficiency game.
Read the full story in our upcoming November December print edition which will be out soon.
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