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Victor Reinz Intensifies Campaign Against Counterfeiting

Dec 02, 2024 VictorReinz, DanaSecure, FightCounterfeits, ChooseOriginal


Building on its recent crackdown on counterfeit Reinzosil products in South Africa, Victor Reinz is taking further decisive steps to safeguard its customers and the industry at large. The recent wave of search-and-seizure operations, conducted in partnership with anti-counterfeiting specialists Spoor & Fisher and the South African Police Service, was just the beginning of an ongoing commitment to quality and consumer safety. Now, the brand is doubling down with innovative technologies and educational campaigns designed to empower stakeholders to detect and avoid counterfeit products.

Technological Innovations: The Dana Secure System

At the heart of Victor Reinz’s strategy is the advanced Dana Secure system, a ground-breaking solution that ensures 100% product authenticity through an easy-to-use smartphone application. Each genuine Victor Reinz product is now equipped with a serialized QR code integrated with a holographic fingerprint. This combination provides an unparalleled level of security, as the fingerprint and QR code are impossible to replicate. Scanning the label with the Dana Secure app instantly verifies the product’s authenticity while providing users with additional benefits such as access to technical data, installation instructions, and the Victor Reinz product catalogue.

This innovative system, developed in collaboration with Salzburg-based Authentic Vision, not only combats counterfeiting but also enhances the customer experience by integrating features like up-to-date safety datasheets, links to TecDoc, and a subscription option for Victor Reinz newsletters.

Educational Campaigns: Victoria’s Practical Tips

Victor Reinz recognizes that technology alone cannot address the counterfeiting challenge. As such, the brand has launched an extensive awareness campaign aimed at educating both consumers and industry professionals. A key component of this initiative is the “Victoria’s Practical Tips” video series, which provides step-by-step guidance on verifying product authenticity using the Dana Secure system. Victoria, the automotive technician and face of the campaign, has become a trusted source of knowledge in the automotive aftermarket, with her videos amassing over a million views worldwide.

The campaign also includes direct outreach through social media, the Victor Reinz website, and industry events, ensuring that the message reaches all corners of the market. By empowering stakeholders with knowledge and tools, Victor Reinz aims to create a united front against counterfeiters.

A Commitment to the Future

As part of its broader commitment, Victor Reinz is expanding the Dana Secure system to other brands under the Dana umbrella, including Spicer® and Glaser®, with implementation planned for 2024. Additionally, the brand’s move toward digital platforms and paperless communication underscores its dedication to sustainability alongside product integrity.

A Call to Action

Victor Reinz’s proactive measures are a testament to its unwavering commitment to consumer safety and industry standards. The brand continues to urge consumers and businesses to rely solely on original Victor Reinz products, ensuring the performance and reliability that only genuine parts can provide.

At AutoForum, we commend Victor Reinz for its leadership in the fight against counterfeiting. By combining cutting-edge technology with industry education, the brand is setting a new benchmark for quality assurance in the automotive aftermarket. These efforts not only protect the Victor Reinz name but also safeguard the entire ecosystem that depends on authentic, high-quality products.

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