Nov 23, 2023 Fiat Topolino, Disney ‘s 100th anniversary, Olivier Francois, Daniel Frigo, The Walt Disney Company Italy & Turkey
When Fiat Topolino meets Topolino, magic happens
FIAT homages Disney ‘s 100th anniversary, by designing 5 theme-based versions of the new Fiat Topolino dedicated to Mickey Mouse. The presentation of the five Topolino one-offs took place at Casa 500. on the fourth floor of the prestigious art institution “Pinacoteca Agnelli” to experience a journey through art and time on the occasion of the 100th anniversary of Disney and the 95th anniversary of Mickey Mouse, and also the centenary of Lingotto.
Olivier Francois, FIAT CEO and Global Stellantis CMO, commented, “The stories of FIAT and Disney are rooted together as both Disney and the Lingotto celebrate their 100th anniversaries, and the 2 Topolinos – the Disney icon and the very first Fiat 500 – have been inspiring art, street art and fashion for decades. We have so much more in common than a name - DNA, authenticity, the importance of bringing people simplicity, warmth, and joy. The value of letting people see the world and the future with a smile and optimism, the way to get connected with a younger audience.
The new Fiat Topolino will play its part in that by offering ‘smiling’ electric mobility to people. I am proud to present our tribute to Disney with five special Topolino one-offs, all inspired by the iconic Disney character that motivated our Topolino’s nickname back in the 1930s.” Daniel Frigo, Country Manager of The Walt Disney Company Italy & Turkey and Head of Studio Italy, stated. “At Disney we are incredibly proud to be part of the culture and amazing creativity of Italy. This love for Italy has inspired us to forge a relationship based on respect and trust with both Italians, as well as FIAT. We are truly honored to be able to celebrate our 100th anniversary with this magical moment that brings FIAT and Topolino together once again, in the spirit of creativity and the bond of friendship.”
To celebrate the captivating alliance, a traditional car event was not enough: it resulted in a project that involved two Design teams with different expertise having fun together to realize something magical that would have breached people’s hearts transforming “the Mouse” into a Muse. Those unique Fiat Topolino represent a journey through time and art: from the time when both Topolinos were born, to today. With the goal of creating something iconic that could bring two stars together.
The Disney and Lingotto centenary celebrations were a joint effort to honor two iconic figures: both small in stature but huge in appeal, honored through the creation of five one-offs, which were meant to be a birthday gift for Disney, revolving around the magical atmosphere that surrounds two icons who have written history in their field, making people dream in the name of “Topolino”.
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