AUTOFORUM

Autopromotec 2015 Boasts International Focus

Nov 26, 2014 events

Autopromotec 2015, the most specialized international exhibition of automotive equipment and aftermarket products, is just 6 months away and its organizers are already touting the next event as the most internationally orientated edition ever. Held from 20-24 May at the Bologna Trade Fair Center, the event will pursue two main goals: first, to widen the show’s global appeal through increased international buyer attendance, collective areas hosting developing countries and through an increased presence of international exhibitors. Secondly, to make the excellence and specificity of the Italian automotive aftermarket known at a global level.

Promotion of the show is already underway in a variety of countries, including the Emilia-Romagna region, which involves Brazil, Turkey, Vietnam and Indonesia. The list goes on including strategic countries such as Russia, Argentina, Peru and Chile, with targeted mailing and advertising activities that have already translated into buyer delegations coming from those countries. Far East countries will also be involved; roadshows will be held in Vietnam, Indonesia and Thailand, with the main local associations and media representatives in attendance.

Autopromotec's newly opened head office and multifunction automotive centre will be hosting important international events, such as the EGEA (European Garage Equipment Association) General Assembly and many others, which are scheduled from now to 2015 and will involve sector leading companies.

Find out more on Autopromotec and stay updated with the latest news at www.autopromotec.com

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